Master of Science - Marketing - International Marketing

This Masters degree is designed to equip students with an understanding of the strategies and practices used in international marketing. In addition, students will learn analysis of the global marketing environment, different cultures and behaviours, marketing opportunities and strategy options. Through these postgraduate studies, students will critically assess the marketing strategies adopted by a range of global and small enterprises and offer solutions. The added complexity of trading across borders digitally is also featured in this very popular programme.