Master of Science - Strategic Marketing with Digital Media Management

The MSc Strategic Marketing with Digital Media Management is designed to develop master’s level knowledge and skills within the digital marketing discipline and to enhance employability within this field.     The course offers students the opportunity to explore digital marketing in several areas. It deepens their marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.  Students will also cover entrepreneurial marketing as it is recognised that marketing in small organizations is different to that in large organizations. Learners will have the opportunity to enhance their digital content creation skills, confidently take ownership of digital leadership positions and solidify their actions by making data driven marketing decisions. There will also be the opportunity for students to conduct either an independent major research project within their area of interest or an applied marketing project. Learners will also build a strong network of marketing contacts. Some will become their close friends, and a few may even become their future colleagues. They may benefit from the University of Hertfordshire's industry connections with local organizations, including Ocado, Tesco, and Amazon. Many local business organizations are amongst the biggest in the country and contribute to this course as guest lecturers and attend careers fairs for students.